Moriarty's concert- The work behind it!

Hello all,

In my third post I would like to talk about Immedia's first major event of 2013 which was Moriarty's concert in Mauritius. Immedia's team organised that concert mainly for 'melomanes' and also with the aim to enable Mauritian public discover and appreciate their music. I was happy to be part of the organisation of the event as I got the opportunity to learn a lot about the PR work behind it.

As I said in my first post, a press conference was held to inform the media and hence the public about the forthcoming event. Thereupon I was asked to write a media release which was to be sent t media outlets by mail as a form of follow-up. Moreover I collected news articles about the band's concert in Mauritius which we also used as a form to measure our communication strategy.

In less than two weeks almost all the tickets were sold out. My supervisor told me we also needed to distribute tickets to our sponsors as the agency promised to do so before all the tickets were announced 'sold out'. He added that as an agency we cannot beak our promise to them as it can damage the organisation's reputation and that of course, it is not ethical.

I also got the oppotunity to go to 'Conservatoire François Mitterand' of Quatres-Bornes, where the concert was to be held, two days before the 'jour-j' to see if the preparations were going on smoothly.

The tasks I undertook on the day of the event, just a few hours before the start of the concert were: assuring everything was okay with the technical preparations (lights,sound,effects...),getting to know the team working on the preparation of the concert (technicians, musicians,...), checking if all the seats were well numbered, installing Immedia's banderole with the team ( even if you're a PR person, you've got to have muscles! Since it is a small team, like my lecturer said in PR 220 class, no one else is going to do it for you!) and welcoming the guests.

All I have to say about the management of the event is that it was a wonderful experience. The concert ended up being a huge success and I was glad that the entire team's days and days of efforts were rewarded. Also, I attended one of the most beautiful concert in my entire life. That's how fantastic it is to be a PR person!

Divya G.