Crowning Moments

The past two weeks have gone by in a flash!

Starting my PR internship at Crown Perth was daunting, exciting and absolutely terrifying at the same time. Meeting the team was eye opening- who knew so many things happen in such a small department. I was given a run down by the General Manager- a PR maven in WA- and incredibly impressed by the standards needed to be successful in the multibillion dollar company. The emphasis on teamwork is apparent as everyone needs to pitch in to make things work. No job is to small for anyone...if invitations need to be sent out everyone is there to lend a helping hand.

My first two weeks at Crown were filled with plenty of writing, whether it be media releases, staff alerts, copy for the intranet or promotions. Internal communication is vital to this company- with over 6000 employees, communication to all staff members is crucial in building strong employee relationships and knowledge on whats happening throughout the business- and this is what I focused on  predominately in my first two weeks. And trust me when I say a lot happens!

These two weeks were filled with many highlights and learning opportunities. Crown uses a number of different avenues to communicate with staff. For me, I was lucky enough to work on the staff magazine, CHAT, which is published quarterly. I sat in on editorial meetings where we discussed who would be contributing to what pages. Here, I learnt the importance of time management and getting things done right the first time round due to tight deadlines.  

I also had the privilege of running my own staff promotion. Here I had to develop my own artwork through InDesign, write terms and conditions and communicate the action to all staff. This was a different aspect to PR I hadn't come across in my degree but I feel is an important concept to know how to do. 

My first two weeks at Crown taught me the value of effective employee communication and how important it is to keep staff informed. I also learnt the importance of a good reputation- this was drilled into me the moment I walked into the office and will forever be in the back of my mind for any task I'm asked to complete.

I can tell this is going to be an amazing experience- the amount of knowledge I have already gained is immense and the corporate environment is one I'm keen to enter.  Bring on the next 8 weeks!