As you would have already suspected from the title, I am in fact interning at a restaurant. I am currently in my 7th day of internship at Parc 19, a restaurant situated in the heart of the entertainment district within Jakarta, Indonesia. Parc 19 is owned by PT Globaltama Maharasa, a company with vast experience in Indonesia’s restaurant and entertainment industry.
Obviously a restaurant isn’t your typical PR work placement
and the term restaurant PR is something that most of us have never come across up
until now. So why is restaurant PR important?
With greater competition within the restaurant industry
worldwide, particularly in large cities like Jakarta where new hotspots seem to
pop up each week, standing out is a challenge. That’s where PR can help. Cost
effective PR strategies can be implemented to turn an empty restaurant to a
full house and differentiate its establishment from competitors without having
to spend on elaborate advertisements.
One key component that PR brings to the table is a publicist’s,
practitioner’s or PR consultancy’s strong, existing relationships with the media,
industry and community. With these strong relationships, there is greater ease
for a restaurant to execute its promotional strategies as well as greater
chances for media coverage.
Today, the importance of restaurant PR is growing with
increasing number of PR consultancies in the US and UK specialising in restaurants.
Ayu Gunawan.
1 comment:
Your blog seems very informative, Thanks for sharing this kind of information. Your blog was very helpful for me. Keep further posting.
Restaurant PR
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