As we all know, a vital part of the public relations practice is based
around networking. Networking not only with other public relations
professionals, but with journalists also.
It may sound like a simple ‘meet and greet’ at an event or even over
the phone, but how do you introduce yourself through an email?
Interning at a public relations consultancy requires me to be in
constant contact with journalists over the phone and also through email. However having not met the contacts
that I am pitching to makes me extremely nervous and has left me re-reading
hundreds of emails before I hold my breath and press “send”.
After a consultation with my supervisor I found that the best way to
introduce myself was to write a short sentence in front of my pitch advising
the journalist of my recent arrival to the company and my position as a PR
Assistant, along with the campaign I am currently working on.
Aside from email introductions, I have found communicating in a
professional environment to be extremely easy. Once you have established a
connection and assessed the way the journalist communicates you can tailor your
language to suit in your replies.
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