Tuesday, October 29, 2013

It's all about building relationships!



Hi Everyone, 

For this blog entry I’m going to talk about my experience with PPR and their community engagement strategies for their clients.

Cedar Woods is developing an aged housing establishment in Carine and as part of a community engagement technique needed myself and an admin assistant to go around the surrounding suburbs issuing letter to the community to let them know what is being planned.

Now in my final semester at uni, I’m taking the unit PR Consultancy which has a higher emphasis on community engagement and different practices that different stakeholders receive based primarily on their involvement within the community.  Basically the more the project is to affect the stakeholder, the higher level of engagement which decides which practice principle to apply. 

In this case, the surrounding community isn’t going to be affected by the again center development besides the occasional construction maybe slowing down the flow of traffic. Therefore the best practice principle was to issue letters to the surrounding community.

This experience was really good because it allowed me to get involved with practicing community engagement which is important in any project!!!

Till next time,

Emily

1 comment:

laura.k said...

Hi Emily,

It's fantastic that you have had the opportunity to work with such a wide range of clients and experience different aspects of PR.

Community Engagement is a crucial component of PR, particularly when a project my interfere with a communities way of life.

http://web.ebscohost.com.dbgw.lis.curtin.edu.au/ehost/detail?sid=ed5c489c-2c40-4d1c-8ae0-2d7ea87cf665%40sessionmgr111&vid=1&hid=126&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d

This journal article outlines the importance of community engagement, and how it can positively influence stakeholder relations.

Laura Kennedy