Spreading the Positivity Word

Hi everyone

Things really started to ramp up in about July, where I was set with the challenging task of finding an email address for all the schools around Australia and send them an email concerning the nominations for the ‘Young Positive Role Model of the Year’ awards. This was quite difficult as there are quite a lot of schools in Australia however after calling the Department of Education it became a bit easier as they gave me a list of emails from some of the states, the rest I found on a directory website. This task was not my favourite but I understood the importance and once I got into the zone it wasn’t too bad emailing thousands of schools.

One thing I really found useful and I really liked putting together was the Media Kit’s from PR Media in my second year of University. I decided to ask my manager Jess if it would be okay to create a media kit about the campaign and she agreed that it was a good idea. One of the other interns Adam and I learnt the importance of really tailoring a media release to your target areas. We tailored one media release to the area of Kalamunda by including the name of the local council candidate. I put my name as the contact person and soon received a call from a journalist from the Kalamunda Times and was extremely excited to organise a photo opportunity and interview. All the interns were even more excited when our story ended up being published.

Whilst organising all the media side of the campaign we also had to go shopping for the treasure hunt which was close approaching. Imogen and I had a good time going to cash and carry and picking out lollies for the lolly bags and buying toys for the treasure hunt.