Multitasking

What is my job during the internship? Basically, being a PR person is to deal with not just internal but also external contacts. The media is the main focus in my job. I had to establish a certain kind of relationship with the media. This is important, as the media are the people who would help the organization to deliver messages to the public. Secondly is media buying. Even though media buying is another work segmentation, I was lucky to have the chance in learning how to do media buying. The job required me to deal with numbers (which I am not good at but later managed to do it) and knowing when and where to advertise the advertisements. The friendly media houses were Sin Chew Daily, Nanyang Siang Pau and The Edge. The rest were giving me quite a hard time, but I truly understand how busy their working nature is. I also learned to do the main thing as a PR person, which is press release. I had to make sure all media kits were complete and ready to give out to the media without any problems. Being in a meeting with the big bosses can be quite intimidating but it was such a great exposure and experience for me.