Small fish finds himself in big pond!

Hello all!

Let me first off start by introducing myself. My name is Trevor and I am a PR and Marketing student studying at Curtin in Bentley. This being my last unit, I was pretty excited to secure my place at PPR early this year in February, I know, it's way in advance! As planning well in advance is sort of my forte, I was pleased with myself for being so proactive, which as most of you know, is a useful tool too in PR. Today is Friday, and it's been a week at PPR (3 days actually due to exams etc) and my eyes are truly open..

It was always a battle of Consultancy vs In-house. The notion that a consultancy offers the best environment to establish our young minds and build off a large pool of knowledge. Well, I must say, at PPR the pool is not large at all, it's HUGE, massive, incomprehensible at first until you start piecing it all together like a puzzle that seems to work like a well oiled machine. There are three distinct departments, all work hand in hand. The support, corporate/consumer and this new term I have come across for the first time in my PR studies, the "Investor Relations" department. This department instantly drew me in, it was new, I hadn't come across it before in my studies, and I had to know how this works out. After a deep introduction and a 'sit-in' on one of the client pitches, I soon to came to appreciate how integral a broad knowledge of the business world is in PR.

The fact is this: it's not only PR people that work at a PR Consultancy, it's a range of ex-journos, mining industry experts and a range of experts that bring unparalleled experience to the team. A wealth of knowledge and clients that make everything interlinked. This is the beginning of my understanding, and I look forward to getting over my nerves( yes I was and still am settling in) and delving more into understanding and applying some real principles.

A consultancy definitely offers a wide range of disciplines to work in, and the scope to grow and develop. An integral part of PR is administration too, and in my first few days, excel spreadsheets have been my best friend =).

I hope this insight has been insightful to everyone. I look forward to sharing some more soon!

Kind Regards

Stay Hungry. Stay Foolish.