The event industry is changing. The internet has become a
powerful social tool to reach broader audience and in getting attention for
your upcoming events. Statistics show that 90% of information transmitted to
the brain is visual, and visuals are processed 60,000X faster in the brain than
text. Here are some essential online marketing tips on how visuals can help you
attract more :
·
Using the various social networking sites to broadcast
any updates about the event is an effective and interactive method to spread
the word. Write about your event on Linkedin, create an event page on Facebook,
Tweet about it, Pinterest it and even blog about it on your website. There is
also the option to create an interesting, clever or comedic driven viral video
that you can upload on YouTube and share to maximize exposure.
·
A website for the event could act as a one-stop
link where people could read details, view images and even watch videos about
the event. It is also important that your website is visually appealing as 46%
of people say a website's design is the number one criterion for discerning the
credibility of the company. You can create some great free websites at www.wix.com or www.squarespace.com
·
Let’s be honest, pictures are more interesting
than words. Posting pictures/infographics on the various social networking
sites is not only visually engaging but also informative. According to Dan
Zarrella, photos on Facebook perform best for likes, comments, and shares as
compared to text, video, and links. You could also post pictures of previous
events to show success stories of past event.
·
Having design guidelines are important in
creating things that are instantly recognizable to the event. The way the event
logo, look of the various promotional templates, use of colours and the type of
imagery used in promoting the event must remain consistent.
4 comments:
Instead of writing a comment here, I really wanted to post a picture as a response (sadly that function doesn’t work). Regardless, I completely agree with what you’re saying! Visuals are so important in PR, both traditionally and increasingly in modern methods of communication.
This trend has also raised a number of new challenges, namely finding content – how can we sate this huge demand for visuals when access to quality images is limited and often expensive? I found during my time working on social media and other projects at Clarity Communications, that certain clients were easier to cater to because A- they readily offered content on a regular basis and B- their industry or business was one that visual content complemented (such as food clients/'locational' clients etc).
How did you find this increasing trend affected your placement?
Hi wibi! I do agree with you that visuals are important in pr/marketing. Based on my placement experience I often use visuals in meetings and client presentations. Although the important thing about visuals, we often use graphics and motion pictures. I've learnt that referencing and respecting their copyright are as important.
I hope all went well with your internship, all the best!
-angela dj
@Beth Bolt and @Angela DJ
I completely agree with you two. Finding the perfect image is almost impossible to find on the internet.
I am lucky enough to have my own DSLR and have an interest in photography, so I tend to help out with getting the pictures myself.
Having these little skills is always helpful at times like this!
Visuals have affected my placement in ways you cannot imagine. I have become a sort of graphic designer at my placement and have learnt about how posting images on facebook gets more followers to engage than having a written status.
Visuals is a strong yet mysterious communication tool!
I am glad to hear that other people struggle finding decent pictures on the internet.
I would certainly agree with what you mentioned about design guidelines, working at 32 Degrees South Group I have done a lot of research of organisations in multiple sectors and the worst thing to come across is a poorly designed website with links that do not work! A particular website I used when preparing for a food festival in Sydney was a cold van rental company and their whole website was a giant photo where nothing was clickable!
Visual content is certainly more of a modern and appealing thing, but use it right!
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