Its not until reflecting on my internship that i really value understanding the history of the organisation. Perth Fashion Festival truly is a dynamic organisation which has adapted and reflected the changes in WA's, and mostly Perth's, society.
A little bit of history....
Director and co founder Mariella
Harvey-Hanrahan established Perth Fashion Festival in 1999. However, the
festival originated as WA Bridal Awards in 1996. With the success of the
awards, Mariella expanded to the event and renamed it the WA Fashion Awards in
1998. By 1999 the Fashion Awards was renamed WA Fashion Week. Mariella
describes the development as, “It was a progression. I kept thinking
that there was a gap in the market and that we needed to celebrate all the
creativity going on,"(Martin 2010).
PFF isn't just about running a festival filled with glamour and fashion. Instead it is about showcasing the talent and beauty of Western Australia to the rest of the world. PFF has projected the success of many emerging and established designers, make up artists, stylists, models and photographers internationally. The festival also puts Perth on the map and calibre of fashion destinations such as Melbourne, Paris and London. Economically PFF provides Perth with a large stimulus which can be felt over many retail, hospitality and tourism sectors. Last but not least, PFF contributes to the overall culture of WA as it reflects the importance of creativity within our society.
Now, i really am proud to have contributed to such an exciting and dynamic festival!
Thanks for reading x
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