Before i entered the not-for-profit sector, i had no idea of the importance and value that public relations has on the organisation. Upon reflection i can see that the PR personnel has a huge role and responsibilities. Especially if they are the only PR person in the organisation!!
Heres a few of my thoughts:
The nature of not-for-profit
organisations highly influences the role of public relations. From my
understanding of PFF, it is evident that the procurement of sponsorships and
maintaining partnerships plays a vital role.
Ultimately the public relations function is essential to
the sustainability of the festival.
Without the continued support of government
partners and corporate sponsorships, the festival would not be able to perform
at the same world-class level, not matter how talented Australian designers
are. Therefore it is the role of public relations, namely the sponsorship
department that determines the financing, calibre and delivery of the festival.
When thinking about weight of this i am sometimes unsure about my ability to handle a role in a not-for-profit. On the other hand majority of jobs seem daunting when you have little experience and straight out of uni.
When considering future career paths I am hoping that with most things, getting thrown into the deep end will allow me to get over initial nerves and allow me to gain a valuable experience and career.
Time will tell!
Thanks for reading x
2 comments:
It was such a pleasure to work with you at PFF! Although I wasn't in a Public Relations role and didn't see every ounce of hard work that went into the Sponsorships and the like, I know how hard you worked and how AMAZING the Festival turned out.
Sponsorships are definitely vital to Festivals, there is just no way that great events like PFF and even The Beaufort Street Festival would even happen without the support of small and large organisations from across Perth, Australia and the world!
Whilst horrifying at first I agree that getting thrown in the deep end is the best thing any employer could do. I think if anyone had babied me through the initial days of my internship I would have ended up a wreck by the time they left me on my own.
Good luck with finding a job!
Kindest,
Renee
Not for profit PR is awesome. I was lucky enough to work at a not for profit agency and the dynamic is completely different. A lot more direction and focus is necessary because of the limitations of funds and resources and it also makes you more innovative and original with your ideas.
I understand what you mean about it being intimidating and you are lucky to have had this experience to equip you in the future. Choosing between not for profit, in-house PR and consultancy is a massive decision to make and now you have the tools to make it!
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