I am so grateful that I could joined the Chinese New Year carolling team of Shangri-La Tanjung Aru Resort and Spa (STAR) hotel for three days which held on one week before the Chinese New Year. This Chinese New Year carolling was held annually, I had joined carolling for Christmas for a few times but this was the first time I joined the Chinese New Year carolling therefore it was quite special for me. We went all the hotel's travel agents and sang Chinese New Year's song for them and gave them a hamper as appreciation because travel agents were important business partner for hotel since the customers source of hotel are mostly came from the travel agents. The travel agents that we went were Hana Tour, First Tour, Sky zone, Kinabalu Heritage, Perfect Holiday, Excellence Eco Tourism, Popular Express and others. The staffs of these travel agents were very happy and enjoyed the New Year song we sang to them, all of them followed us to sing although some of them cannot read Chinese. This is one of the thing I felt so proud of them and this had showed that they really support STAR hotel. After the Chinese New Year song, we chit-chat with them and the carolling ended up with a group photos of the staffs of STAR hotel and travel agents. These travel agents helped STAR hotel to attract guests and introduce the guest the best services that provided by STAR hotel. The main objective of this Chinese New Year carolling is to appreciate the hotel's travel agents and in the same time maintain the relationship of each other.
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| A group photo with the staff of Kinabalu Heritage. |
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| Group photo with the staff of Hana Tour |
1 comment:
It is a good PR strategy that carried out during festival season. This blog post made me realized that corporate company need to appreciate the contribution of stakeholder who assist them in their business function in order to maintain and establish a long lasting relationship between the organization and important target stakeholders.
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