Events Events Events and more Events

During my time interning I have come to better understand the importance of events within the PR and communications sector, especially within not-for profit organizations. Within one week at my internship placement there were over three different events scheduled. My job during this time was to better understand and become familiarized with the monthly BBQ held at the Princess Margaret Hospital. 

The BBQs are free events held monthly, whereby parents, patients as well as hospital staff can gather, socialize and grab something to eat within a relaxed atmosphere. Available also is children music, family activities and the mascot is there as entertainment.

 (PMH Foundations Mascot Stitches the bear with some BBQ helpers)

                  (Hospital patients an staff at BBQ) 

Hosting this event for the hospital is not just a nice idea, I have learnt there are also many benefits. Firstly the not-for profit organisation enlists special corporate sponsors or well-known personalities to come and help serve food and cook during the BBQ.  This not only benefits the organisation but is also seen as good PR for the individuals and businesses taking the time to help out.

Hosting the monthly BBQs is also a channel for the not for profit organization to stay relevant to their different stakeholders, making their existence known as well as maintaining and establishing positive relationships.

My tasks before the BBQ is to sort out all the preparations. Picking up gas bottles, bread and equipment. I also help with the set up and meet with the corporate sponsors or personalities before hand.  During the BBQ my jobs may vary. Sometimes I help cook, or walking around talking to patients and parents, telling them about the foundation and what we do.

In all the BBQs are always fun events, which get different stakeholders together in a casual way, further building strong relationships. Can’t wait for the next one!