April 4th 2014 was monumental. I found that I
entered into a weird focused, tunnel vision state that powered me through the
day. After all the planning for the STYLE AND THE CITY exhibition we finally
reached the day where everything came into play – in a sense it was do or die.
I arrived at the office in the early hours of the morning. I
met with the first group of volunteers that I had organised to hand out flyers
at scheduled times throughout the day – between 7.30-9 when everyone was
heading to work, lunchtime and 4.30-6pm when everyone was going home. I checked
the volunteers off my spreadsheet (mind you, half were no shows) and sent them
off to spread the word. I tried to be as inspirational as possible, we had
thousands of flyers left and we needed them distributed TODAY or else they
would just be wasted (recycled).
The flyers explained that today, April 4th not
only explained that today launched the exhibition, but that it was launching
with a bang! We had our notorious shopping party to drive the atmosphere and
the traffic. Like our ‘Inspire’
shopping party that we hosted in December, each of our retailers, at enex100
and Forrest Chase had an individual one day offer, combined with activations
like food sampling, live music, beauty bars and of course the exhibition – it was
a great atmosphere.
To further promote the event we had a media launch – with select
media, bloggers and competition winners invited for the first look at the
exhibition. It began at Myer, Forrest Chase where the iconic Sex and the City wedding
set was held. Patricia Field, (the series and motion picture stylist and
exhibition curator) gave her spiel about how the exhibition was created and her
experience working on Sex and the City. Myer VIP Customers had a chance at a
happy snap and then we were off to enex100 where she further explained the other
20 key pieces on show. People went crazy on social media – utilising our
hashtag #styleandthecity. It felt really good seeing people really appreciate
something you’ve worked really hard on. It definitely justifies all those late
nights at the office.
As the remaining weeks of the semester have trickled into
just one, it’s time to reflect on what a semester it’s been. For most people
this means finishing their last semester and beginning the inevitable search
for their first job, but for me it’s already the beginning. Having proved my
worth over the time I’ve interned for Jones Lang LaSalle I was recently offered
the position of Marketing Coordinator. I’m finally entering the ‘real world’. I
wish you all the same luck, and hope to do business with you soon!
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