This is the end... but not goodbye!

Hi everyone!

This is my last post to sum up the three months being an intern in CROWD PR Agency.  The internship had broadened my perception of Public Relations immensely.  I considered the three months as a defining moment to determine if public relations will be the career path for me. Alas, I’ve found my answer.

Nearing the end of my internship, I have accepted the full time position offered by my supervisor.  I believe I am up for the challenge to deal with demanding clients, having ideas turned down for the zillionth time and having quick lunch breaks that could barely fill my stomach. (Hey, just dramatising the life of a PR practioner.) On a positive note, I’ve figure that the challenging moments are also the most gratifying moments of the job. Given the test-run for 3 months, I believe that I fit the bill for this job.

A couple of days ago, I’ve chance upon an article from the PR Week discussing the traits of an ideal PR consultant. (Link) The writer believes that the ideal new generation PR professional should have 1) the right mind, language and behaviour, 2) Take initiative to network and 3) exert assertiveness.

I couldn’t agree more with the writer that apart from technical skills, these soft skills helps to make one a better consultant. It serves as a reminder to me that despite being “promoted”, I should remain grounded and possess the same determination and assertiveness as previously in my intern role.  

I hope that this article will inspire you just like how it did for me, and hopefully through this internship journey, you would find your answers too!

(My colleagues and I hanging out at our recreational area)

Ending my last post by sharing a quote by the famous Oscar Wilde. 

“There Is Only One Thing In The World Worse Than Being Talked About, And That Is Not Being Talked About." – Oscar Wilde

Cheers,

Candice