I just joined the first part of it which was interviewing 3 pioneers of the company who have worked for 35 years till now! Even I myself couldn't guarantee that I will work in a company for more than 10 years.
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| Preparing for the interview |
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| Practicing and reviewing on the interview questions |
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| Practicing their anniversary wishes |
The most valuable insights are in the interviewees' views on what is the company's strength and advice to young people who wished to work with the hotel in future.
In summary,
Employee benefits and the strong brand are the company's strengths;
Honesty, integrity, humbleness and willing to accept criticism are the pioneers' golden advice to young people.
What inspires me most are the answers given are not about one's qualification but it's about one's values and beliefs. They started their career from the bottom level and then slowly climbed all the ladder with perseverance, you can feel their genuine personality and warmth while meeting them face-to-face, need not much of a long conversation.
Employees are the most important stakeholders in maintaining the corporate reputation, brand and image because they are the immediate persons to work in the company and their testimonies hold a great impact. They are also the PR people to the public as well. Besides, this anniversary video will then be uploaded in their own staff portal connecting with other hotels under the Group and serves as a great internal communication for other sister hotels.
What constitutes a good PR of a company is not just on the PR department alone but on the entire associates from management to staff. Therefore, PR can collaborate with human resources department on carrying out internal communication and enhancing relationships.
Chung Yee Vun Elaine
16091427
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