In-house vs consultancy

I am 15 days into my second internship at the Public Transport Authority (PTA). The PTA is responsible for the public transport infrastructure; this includes building train lines, stations, bus stops ext.

My experience working at the PTA has been the complete opposite to my time at GO Communications (GO). GO is a public relations consultancy firm in Malaysia, while my role at the PTA is in-house for a Western Australian Government department. As far as public relations goes I think they are as different as you can get.

Media communication

Working in a government communications department is different to consultancy in so many ways. One area that particularly stands out is media communication. 

At GO we tried so hard to get media attention, whereas the PTA never has trouble getting media to a press conference. In fact they are often trying to deter media in an effort to keep information quite to avoid premature release.

I guess this is because the PTA are working on projects that directly affect so many people. As well as this, they are spending tax payers money. The media will report on what people want to know about, and everyone wants to know if their tax dollars are being invested wisely.

Budget

Another thing that is very different is the budget. Working in a consultancy the client determines the budget. I was surprised to see the extravagant things clients expect for such little expenditure.

In a government department the state treasurer determines the department’s budget. It is interesting to see how big the project budgets are for government, and just how much things actually cost.

At the PTA I am currently organising the opening of the new Butler Train Station (click here for more information on Butler Station). It is my job to arrange the stagging, seating, the community activities, signage, the opening plaque and the budget, among various other articles. In sourcing quotes, ordering numerous items and keeping track of the budget, I was very shocked to see how quickly costs add up. 

In a consultancy you have to try and convince the client to spend money on all these extra little things to make the event perfect. This can be a hard task. At GO, my team spent days trying to convince a client to hire a professional photographer to capture their event.

PTA

I have really enjoyed my time at the PTA so far. I have had loads of exposure to all kinds of different communications. I have written stories for the intranet, attended meetings with internal and external stakeholders and been involved in event coordination. I like working for the PTA because I feel like I am contributing to making our state a better place, rather than simply helping big corporations get richer.

I am interested to experience working in-house for private organisation so I can compare it to consultancy and government.

I'd love to hear whether you'd prefer to work in-house or in a consultancy?

Whitney