Work harder but smarter

               

My name is Annabelle Tan. I am studying a double degree at the moment. One is PR, the other one is Screen arts. Like you all, I am currently completing my 20 days internship at Whipper Snapper Distillery which is a Whisky Company located in east Perth. This is my first blog and I'd like to share my experience with you.

I started looked for my internship at the beginning of May and finally I found myself at the whisky distillery around June. I remembered when I studied PR principle in my first year. The tutor taught us about the ethics in PR. When we come into the real world to get a job, we have to be careful what we promote and sell, such as tobacco and alcohol. That’s where we have to obey PR ethics. The reason I took the position at the whisky distillery because this is the first one in Perth, plus it offers classes for educating people how to appreciate whisky instead of just drinking it.

The first day at my internship, I was a bit nervous. I don’t know whether my

knowledge is enough to be a part of the team. Luckily, I have a very helpful

supervisor named Onkie Cheng, who is head of the marketing department, assist and help me patiently. The first thing I got to do on my first day was to go out to get all kinds of newspapers, magazines etc and pay attention to who is in charge of the editorial for each section that was related to whisky such as Out About section in The West Australian Newspaper. I had to create the lists on Excel to write down all the information such as: the name of the newspaper, editor’s name, contact number and emails. The second day, my supervisor asked me to call them all and tell them about Whipper Snapper Distillery company to see who was interested in putting our story in their newspapers.

A couple days later, we had The West Australian came wrote a story named “Bourbon with a local flavour’; Perth Now News wrote’ East Perth warehouse home to Australia’s first bourbon-style whisky distillery’; Hospitality Magazine wrote ’Whipper Snapper release Perth’s first ‘bourbon ’etc.

Before I study PR, I never understood what the difference is between marketing and PR. Now, since I am practicing my knowledge in Whisky Company, I realize PR people work harder but smarter. PR can promote to wide variety of target audiences without financial contribution and it works!