Being in charge of a lot of social media work, I realize that learning a set method of managing social media does not always work. This is because the rate at which technology changes is extremely fast. Not only is that fast, the algorithm by which social media works is hidden. It is extremely difficult to figure out what or when things are to be said.
Even though there are websites and social media geeks who make it their life goals to work though piles of data, statistics and numbers, however, most of time, Facebook changes so fast that before anything settles in, Facebook moves on with another different algorithm. Here's an article to read if you wanna find out more about Facebook algorithms (http://www.insidefacebook.com/2014/05/27/latest-news-feed-algorithm-change-third-party-implicit-posts-punished/).
One example of these previous changes that hugely affected the way social media engagement works is that Facebook pages used to feed in posts to a user's newsfeed if he or she has "Liked" the page. However there was a huge change that made it such that posts would only get fed to a user's newsfeed only if he or she clicked on "Get Notifications". This resulted in a really big depreciation in the value of "Likes" which was something that companies could easily buy through Facebook advertising.
Imagine you fronted an organisation's Facebook page, and ran advertisements to get 1000 Likes, all of a sudden, 1000 Likes no long means anything at all. No one will be receiving any notifications at all. All of a sudden, the money and effort spent to get the likes previously is now worth nothing at all. New strategies have to be developed and implemented to get things back up to speed.
That is why, in this extremely fast paced era of technology it is vital to keep oneself up to date so as to remain useful and relevant to society.
I hope this helped!
Signing off,
Eugene Wong
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