Everyone here knows the importance of social media I’m sure. Social
media sites like Facebook, Twitter and YouTube are the best way to get
attention and promote. Social media is fast, its current, it reaches hundreds of
thousands of people in way less than an hour. What makes an interesting post though? Is it
the writing or the photograph that catches the eye? Is posting every few hours
daily too much?
In my opinion, a post is made interesting by its writing style. No
doubt a corporate representative should always be formal and professional, but
on Facebook would you click on something that sounds like a formal report? I
highly doubt it. The trick is to keep the professionalism but it is ok to be a
little informal at times. What catches the eye and leads to people clicking on
the post, or the link in the first place is not the writing but the title and
the photograph attached. Limit social media posts to one post every two days at
minimum but 5 spaced out posts a day at maximum. This is to avoid your followers
from getting fed up but keeping them notified and reminded of your existence.
I have been one of the Corporate Communications official photographer
for campus events for a while now and have been enjoying the task immensely.
Photography is a passion of mine and being able to contribute to the workplace
via something I am passionate about is definitely a win for me. Also seeing my
photos being posted on Curtin Sarawak’s official Website and Facebook page brings
me joy. One of my best photographs, and my absolute favourite to date, was
taken during the Curtin International Cook Off which was held on the 11th
of September 2014. It was of one of the contestants doing a fire trick as he
stir-fried the meat in his wok.
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| Phoenix Rising: The photograph that I took during the Curtin International Cook Off |
Within 4 hours after posting the photographs on Curtin Sarawak’s
official Facebook page, Ian, who is in charge of branding and advertising
called out to me from his desk, “Wow! Congratulations Jo. Good job, your ‘Phoenix
Rising’ photograph has garnered the most hits ever in such a short time 50 over
likes”. Everyone in the office clapped and cheered for me and told me that is
the most hits in a short time and that they loved the picture as well. It will
make for a great outreach they said. Here is the link for the original post: Curtin International Cook Off
So to all my fellow PR393 mates, always keep in mind the powers of
social media and use them wisely. It’s not just for posting banters and share Buzzfeed
or YouTube links, as future PR professionals it’s a tool of the trade. Useful
as well to keep in mind how PR professionals in the industry are using social
media. Therefore I’ve looked up a couple of links for your further reference if
you would like dear readers.
Cheers,
Josephine Joeyna
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