Busy and working hard...

It has been several weeks since I last wrote my blog. How's everyone doing?

I had been preparing for the seminar and there were a lot of work that were needed to be done; however, the seminar has been delayed as one of the speaker's daughter was sick and was admitted to hospital. Due to that reason, my colleagues and I needed to reschedule our plan and informed those who were involved in the seminar.

After settling what needed to be done, there was nothing we could do except to wait for the speaker's news. In the meanwhile, I was assigned to media reading by Tris. There were heaps of newspapers and homes & lifestyle magazines prepared by Tris for me to find out news that would affect our business as a property management company as well as the prices, promotions and advertising strategies that our competitors have been using recently. Media reading is not enjoyable at all. In fact, it is really boring, which I almost dozed off reading those news and articles, but endured till the end nonetheless.  

For the fun part, I get to send E-mails to the company's stakeholders (not only clients but also the contractors) for testimonial. In property management business, testimonial is the most critical part that clients based on to make decisions as they are unable to evaluate our service in prior to their purchase, and a good testimonial means a higher chance of getting selected by our clients. To increase credibility, I'm required to get signatures, contact details and photos from the person who provided the testimonial. However, it was really difficult to get photos from them. There were only a few who provided me with complete information but the rest of them procrastinated or gave excuses when I started asking them for photos. 

Besides all those stuff that I'm doing, I'm also required to design a logo for the 20-unit apartment that has been built in Victoria Park, which is called King's View and Homes Property Management is in charge of its sales. I felt quite happy because my work will be created into a real logo and one day I'm going to see my logo on that apartment. It took me quite a long time to come out with a design that is appealing to every stakeholder group, but while designing the logo, I felt that it is less difficult as my Photoshop skills are getting better and better.

King's View logo design

Throughout these weeks, I have learnt a lot of skills and knowledge about being a PR practitioner. Moreover, I could see myself improving in many areas and more ready to join the workforce. I will keep up the good work!

It is a very busy but a very meaningful week for me. Until next time.

Leong Chee Lek

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