Wow, what an amazing first few weeks I've had at my internship.
I've been lucky enough to land myself at Mellen Events working in the Promotion, Activations and Marketing sector! Everyone here is just like what you'd think a music events company would be like, they're amazingly nice, funny, creative, smart, friendly, quirky and beyond everything just super cool.
From day one I've been straight into doing work, I found myself making a spreadsheet of bloggers to invite them to the CoLAB Festival at UWA and asking them to cover the event. This was an ongoing task requiring constant updating, management and communication. I was sending out press releases, posters and accreditation forms to all the bloggers who had replied.
On my second day I worked with the awesome marketing team and brainstormed on how to market and promote CoLAB to the right demographic. Through doing a quick run-through we figured that the best ways were through Facebook on a sunday night, STM and Facebook advertisement.
The real fun came when I was asked to work backstage at A Evening On The Green at the Rodriguez and Jimmy Barnes shows. Here I was doing backstage work, going through the run sheet and making sure everything was going smoothly for the night ahead.
At Stereosonic I was required to create and manage a Promotional team for Future Music Festival. Here we handed out stickers and just promoted the festival, this was a bit of a challenge as we had a bit of problems with the council and the opposing festival Stereonsonic not liking that we were promoting our festival at theres. This made me put in my crisis management skills and find a way to keep everyone happy which was much easier than I thought!
Hopefully in the New Year I'll get to do a bit more PR related things but I can't complain about the work that I've been asked to do because it's been so much fun!
Merry Christmas to everyone! Hope everyone's internships aren't stressing them out too much :)
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
1 comment:
Hi Sarah! It seems like you had lots of stuff that you have been handling and it is just the beginning of the internship. You really applied what you've learnt in class especially the crisis management part. Hope to see more from you!
Keep up the good work and have fun!!
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