A Visit to the Local Radio Station

On 27th January 2015, I accompanied my supervisor to the local radio station, MiriFM at the RTM building. It was actually my first time going to the organization and I was really thankful for the opportunity given by my supervisor. 

As we ascended the hill to RTM compounds, I finally saw our local broadcasting building. Radio Television Malaysia, or RTM for short; is a government organization under the Ministry of Information. Being the nation's broadcast channel and radio station, it gave me an insight on a few important things crucial in Public Relations. 

We were there for a segment offered by MiriFM, titled Segmen Bersama Agensi (Segment with the Agency). It is a short segment where the representative of an agency will use the opportunity to announce any upcoming events or distributing information regarding the organization. The segment usually lasts for 15-20 minutes where the interactions are scripted between the radio DJ and the representative.

For that segment, we were on the business of promoting an upcoming event at Pustaka which is Minggu Warisan Bumi Kenyalang (Land of the Hornbill Heritage Week) event this end of February.

Before the live broadcast started, we mingled with the radio DJ and staff that were on duty that day. We chatted for a while as we sat in the radio set. Prior to arriving, I was told by my supervisor that she had done it for a few times in the previous years so it was not her first session with them.

As she greeted lots of the RTM staff, it made me realised that as a PR officer of an organization, it it true that good relations with the media; be it radio, television or prints, is essential in boosting the media presence of the organization. This is applicable to what we have learnt in Media Relations unit.

Apart from that, it was fun to see how a live radio broadcast is conducted, an inside view instead of the usual listeners' point-of-view.

It is definitely a good day to remember!


Cheers!
Alyssa Chin.