Public Relations are the art of sharing genuine and credible, build branding & trust, maintaining reputation through communication [verbal (face to face) & virtual (Web 2.0 platform)]. The creative ingenuity of PR professional is essential, as the PR role also requires being involved in event management. In this sense, special events provide unique opportunities to gain publicity for an organization.
The most hectic month of the year is knocking on my doors. To start with, I would like to share the most interesting events during my internship and give a brief overview of my responsibilities and experience in this post.
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According to the Chinese tradition belief,
the lion dance signifies luck, prosperous and wealth for business
as well as will bring joy and happiness to people. :)
*CEO of I-SPA: Ken Ling (right bottom)
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Congratulations! I-SPA celebrated a grand opening last Saturday. In essence, the PR role is being involved with the written documents (event plan, event checklist & event running schedule) before the event takes place. Therefore, from pre-event until post event, every detail must be noted in order to avoid any mistakes. In addition, we also use social media platform to spread the word and reach out to local bloggers instead of using traditional news media to drum up coverage and start up the big boost. We choose bloggers instead of journalists because the company is looking to target more audience coming from Generation Y and the traditional media has already managed to cover the news beforehand during soft opening.
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| sneak peak the decoration of I-SPA lounge |
February; the month of love and Valentine’s Day is right around the corner! Flowers? Chocolates? NO! What can you do to switch it up? I-SPA comes out with a Valentine’s Day package for a little something different to rock your valentine’s day. From your predate to post dinner plans, I-SPA is offering a series of activities, which include massages, wine drinking, photography services, dance shows, live band performances and a free 1-hour usage of KTV. Various other options are available which will make you and your loved ones stay on the embrace. The whole team is orchestrated for this special day and I took part much more compared to the previous event in which I did work from planning till design and publicity.
So the past few weeks have been full of amazing opportunities and excitement. I feel so lucky to have experienced this internship. I feel pleasured to have been part of it even though it was for a short period of time. I had the chance to join two of the big events held by the company. The weeks of interning here was definitely the best weeks of my life.
In a nutshell, I had a much more involved role in this internship and I was able to apply my knowledge from the unit PR Techniques in relation from organizing an event till post event. Being able to be a part of those events has allowed me to expand my experience in this work field.
Wish you all have a nice day!
WanYing
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