Thursday, June 4, 2015

Diving in the Think Tank

After a month spent in the media monitoring department, it was time to discover the Think tank.

It is probably where the adrenaline is at its apex, as it is where events are coordinated, coverage is sought, crises are solved and clients are dealt with.

The feeling of pressure, but in the same time the drive experienced by the collective effort to do one's best is inconceivable until it is experienced in real life.

The Think tank is where one's true multi-tasking capacities are tested as journalists have to be constantly called and cajoled for attendance to events, but also coverage; while still bearing in mind the other jobs to get done.

The antidote to this stress, however is the moment after an event when the majority of contacted media outlets shower the event with positive coverage.

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