1.
Working in the fashion industry.
The internship I did gave me exposure of the fashion world of Mauritius. This industry is very concise as though it is wide spread, the networks are mostly closed. Working with models, fashion designers, choreographers and sound and light designers opened my eye on a whole new world. The idea of having female models as stewardesses at events is very trendy, common and fortunately, very successful.
The models at my firm did not only shoot for magazines, campaigns and marketing related projects, they also performed the role of hosts in events, which is in line with PR.
The internship I did gave me exposure of the fashion world of Mauritius. This industry is very concise as though it is wide spread, the networks are mostly closed. Working with models, fashion designers, choreographers and sound and light designers opened my eye on a whole new world. The idea of having female models as stewardesses at events is very trendy, common and fortunately, very successful.
The models at my firm did not only shoot for magazines, campaigns and marketing related projects, they also performed the role of hosts in events, which is in line with PR.
The world of bling bling is rosy from the
outside but glamorous as it is, it requires a huge planning. The behind the
scenes planning and execution is very meticulous and to the point. One wrong
move and the whole show misses the chance to successful.
The competition in this industry is fierce and challenging. In order to keep up to the standards, many aspects need to be taken into consideration; from the costumes to the ramp and so on. The guests need to be satisfied, and by guests, I am not saying clients. The responsibility of the guests at the event is on the firm and even if the client seems to be pleased with the service offered, it becomes a bad publicity if the attendees are not showing positive response.
The competition in this industry is fierce and challenging. In order to keep up to the standards, many aspects need to be taken into consideration; from the costumes to the ramp and so on. The guests need to be satisfied, and by guests, I am not saying clients. The responsibility of the guests at the event is on the firm and even if the client seems to be pleased with the service offered, it becomes a bad publicity if the attendees are not showing positive response.
Hence, the stressful life of an intern at
this firm was worth gold in terms of exposure and experience. Any mainstream girl
would love to work in the fashion industry, and I discovered to what extent I
grew a fondness for this world with all its side effects of mental and physical
stress.
3 comments:
Hello Sadhvi,
I see that you have been working and have had a close glimpse of the fashion industry. It does look glittery from afar but you get to know a lot of unexpected things once you are in it. It seems a wonderful experience to work with models, designers or photographers and anyone would have loved to be in your shoes. I also feel that you are enjoying your placement and this is also one of the important things. I also see that you have got the opportunity to view PR from a different perspective which will help you in the future.
Thank You
Hans
It is true that it is an evolving industry and it is most likely that there will be fierce competition among PR agencies in the near future. The company must be able to do its tasks professionally towards the clients to ensure their loyalty. I have enjoyed my placement as well as i feel really motivated to start working in the PR field right after my degree.
Hello Sadhvi,
the world of fashion is indeed this intricate combination of glitz, glamour and stress; and adding this adrenaline drive of PR to the field must have felt even more special.
I think modeling agencies are on the rise, especially in Mauritius where hostesses are now almost mandatory at any event.
It must have been a rich experience to experience the promotion and PR proceedings from the inside.
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