Undoubtedly, we
are all aware that social media platform is important in today’s world. As I
mentioned in my first blog, Le Meridien Kota Kinabalu (LMKK) emphasizes on
Facebook, Instagram, Twitter and Weibo for their social media. This blog will emphasize on the importance of
social media engagement. First of all, social media engagement is vital in many
aspects, which comprises in enhancing relationships between organization and
the customers/followers, corporate reputation improvement by sending message
across to capture people’s attention and getting them to talk about the
particular events or activities.
During this Raya festival
month, I am very grateful that I’ve got the opportunity in contributing with
the process of creating Facebook and Instagram Photo contest that held by LMKK.
LMKK is having a photo contest where contestants have to take a picture of
themselves and their favorite local Malaysian food and hash tag #lemeridienkk
and post on the Facebook and Instagram page. This event will be held for one
month. Media monitoring will be conducted everyday on how many people were
participating in the contest.
Furthermore, it
has come to most of the organizations’ attention where social media could
contribute in enlarging customer base significantly. The main reason is there
are numerous of people ranging from various ages, occupations, nationalities,
races etc. are using social media, therefore, having and managing social media
platform could lead to an efficient yet cost benefit way of transferring
information or messages from the corporation to the people out there regardless
their own customers.
For example, Le
Méridien Kota Kinabalu is using their social media platform to draw the
attention of SPG members and engage with them. Despite providing services to
their own hotel guests, LMKK is making an effort to attract external customers
eg. SPG
(Starwood Preferred Guest) members to spend their money in the hotel by putting
the special offers and promotions of their restaurants and lounge on their
social media in order to get them informed.
Till then,
Sandra Cy
Curtin University
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