Friday, July 17, 2015

London Calling: The City that Never Sleeps

Week one is a wrap for me at my overseas placement The Movement in London. The Movement is a lifestyle and entertainment communications agency, however unlike many other placements, I am working in house for a client, named SoHot. SoHot is a bikram yoga company based in London who are currently in the initial stages of launching an active wear range.

I quickly have learnt that alike the city that never sleeps, neither do I! The fast paced industry in London differs immensely from any of my previous Perth placements. I’ve realized planning and scheduling is key. SoHot is only weeks away from launching a new active wear range and the working environment is exciting and busy.

At the moment myself along with a team of talented professionals are organizing a creative photo shoot for the new clothing range. Developing a creative shoot that is both unique and sparks an interest with the target audience, proves challenging. We are able to source the talent for the shoot globally. Having to deal with modeling agencies overseas has proven difficult due to language barriers and time zones, however working on a project that is this large is completely exhilarating and has opened my eyes to a whole new BIG world!

Leading up to the shoot it is important everyone knows exactly what is expected from each individual involved in the day. I now realize just how important running sheets and event checklists are! I use to think when reading an example of “8.04am arrival of caterers” wow, little OSD with the specific time. But oh my accuracy and organization is GOLD. I no longer wear watches as a fashion accessory, time is of the essence and watches are my best friends.  The industry in London moves so quickly, you cannot afford to fall behind.

I am fitting so much into my working day; it’s really opened my dark circled, jet-lagged eyes to what this amazing city has to offer. Bring on the next few weeks!

How is everyone else finding their first week?


Georgia

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