New Challenges

Working in a consulting environment “outsourced” to an in-house position with SoHot can prove to be beneficial at times. Like all Public Relations consultants, our job is to act as an intermediary between an organization and its stakeholders.

Working in-house our job is to complete tasks SoHot simply do not understand how to do, nor do they have time to do. We recommend strategic business recommendations for the business’ s future backed by research and expertise knowledge. However what happens when the boss doesn’t agree with a thoroughly thought out recommendation?

I spend 50% of my time at SoHot monitoring and updating SoHot’s social media accounts. The team and myself have a good understanding of how social media works and the tactics used to achieve certain objectives, something that the boss admittedly knows little about and therefore is hard to get him on board with social media recommendations.

For example the client wished to gain a bigger following on its Instagram account. We suggested hashtags and reposts of popular pages credited photos. The Movement practitioners knew this would be hard to get the boss on board as he admittedly shy’s away from social media tactics.  However having worked in-house and quite closely with the boss of SoHot, myself and a few other team members knew exactly how to present this recommendation in a manor in which he would understand.

Our presentation for the social media strategies was well received and a social media manual was produced to help him and others within the organization have a basic understanding of how to use social media and why social media is a valuable tool in today’s society.  Our understanding of his personality was beneficial in completely tailoring a presentation for the client. I believe our level of understanding and relationship with the client would be harder to obtain if we were not working in-house.

Has anyone else experienced working with conservative clients? How did they respond to social media suggestions?

Georgia