This is a question I have been asked countless times throughout my internship from various teachers and other staff, despite being introduced from the start as the Public Relations Intern. This has contributed to my awareness of the general lack of understanding of the important role of PR.
In some cases, a lack of understanding of the importance of PR and its contribution to the College mission affected the time and effort people were willing to put into tasks we required of them. It seems that most people don't understand that even though they may be doing great things within their learning area, if it is not being communicated, it is hard to maximize the benefits. However it is difficult to portray this, when it is not their area of work and they are focused on things they view as more important.
Therefore I have been learning to frame tasks in a way that helps the person to understand the purpose of the task and how it will be beneficial to the College, in order to motivate the person to contribute according to the purpose of the task. I am hoping that the effort I put into this will make a small difference in the understanding of the important role of PR, as well as the reliance we have on staff to be able to to conduct effective PR activities. It is also the hope that people will understand we are more than just photographers!
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