Friday, October 23, 2015

Engagement: Spend little money to surprise guests

During my internship, there is no significant festival or big day. So, my task is to “make a guest a special day”. It is an ongoing weekly activity that to engage with guests and enhance reputation.
iu Hotel is a very new budget hotel brand under Plateno Hotel Group, the biggest hotel group in China and the top 7th in the world. Since the whole week is raining quite often. I was thinking to decorate a romantic room. Hopefully this would make a couple feel warm and surprised.


On the Tuesday department meeting, I did a presentation to show my colleague about the idea.

 

Once my idea was agreed by my colleagues, I started preparation. And I was given 1000 Chinese Yuan (660RM) for this week’s special day.

Firstly, I select a hotel branch that is the nearest to our office, so that it is convenient and easier to be controlled.

Secondly, I communicate with the hotel branch manager about the plan and get her approval. And also she is going to reserve a room with a king-size bed for the day.

Thirdly, I list down all the things for decoration and gifts and careful decide where to buy or get sponsorship. We contact Daxiang, which is a very popular condom brand among young adult in China. That matches our target segment of customers. And we also have wine sponsor as well.

Fourthly, get everything ready one day before the activity. Check carefully to make sure they are safe and have least negative impact. For example, the sticker that we use to sticker balloons on the ceiling MUST be removable. So that it won’t hurt the surface of the ceiling. But it also has to be sticky enough to last at least two days so that it won’t fall down in the middle of the night to scare my guests. I was enjoying improving these details that my colleagues think I am quite considerate and organized ;)

To make it more efficient, I prepare a sketch of what to expect and the positions of everything.  

(bed deco)

The noon after guest check out, we went in to decorate the room. We took less than one hour to do everything and clean and leave. The hotel branch is satisfy with our works. And the night, we suceffully have a young random couple to stay in the room. I have heard the staff said that when the young lady open the guest door...Her mouth was like an" O" and said she love it so much. And of course both the couple and we post on social media and a lot of people reply to ask where can they get this! 

So this is the room and me holding the really nice flower....Just wish it was a better weather. But yes, we made a nice day and a nice memory for a guest. And less than half of the budget was spent. 








Have a nice day!
Claudia Xinyin Xie




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