Intro to my dream internship!

I am completing my PR placement at a Fashion Agency, called Jett in central Perth. Although there is not PR department at the agency a lot of the work the staff do is somewhat related to PR practices. Some of the most common tasks they are found doing include producing flyers, organising events (showings), managing social media and so on. So it may not be a PR specific but there is still a fair amount work which can be linked back to PR practices.

For those who don’t know what a Fashion Agency does, they are basically the middleman between a brand/designer and a store. Jett agency represents over 40 different brands ranging from casual to high fashion and there are both international and Australian based designers. Each season the brands send their new collection to the Agency (before manufacturing and distribution). Its then Jett’s job to organize showings with stores and boutiques in Western Australia and use their sales knowledge and skills to sell the collection to buyers. These buyers choose what they will think is going to sell in their stores and order the colour and quantity they want. The agency sends off their order forms and then when the collection is manufactured its ready for distribution. So ultimately it’s the agency’s job to ensure all the brands are receiving the right exposure and achieving sales, this is where social media and promotion is vital in ensuring Jett achieves its goals.

It gets a bit crazy at Jett Agency, some days busier than other but no less interesting. There is something different to do everyday and it sure does keep you on your toes. I can’t wait to see what else awaits me! Is anyone else working in a non PR specific organization?