This week would be the most challenging to date.
Even my desk depicted how bust I was with beautiful orange Clarity folders everywhere. Notice I cleaned it for the photograph.
Despite having worked as a journalist for the Kalgoorlie Miner Regional Newspaper in the past, I found this task the most nerve racking.
With the online strategy for the ICF campaign now sorted, it was time to begin contacting media outlets to generate traffic towards the online medium to achieve awareness and engagement.
I spook with different members of the ICF leadership team and together we devised news worthy stories that would appeal to a wide target market.
What deems a topic news worthy?
At university, if we tick off on of the topics from the ‘newsworthy’ list I'm sure we are all aware of, it almost feels as though it guarantees our topic coverage in the media.
WRONG.
Despite having stories that related to health and well being, corporate and executive, media outlets were not as interested as what I first thought they’d be.
I wrote and pitched 4 media backgrounders to various media outlets around the Perth, including the Sunday Times, the West Australian, Scoop Magazine, ABC Radio and Business News.
The topics varied from coaching in health - more closely breast cancer, coaching and ADHD, coaching for business executives, and coaching and yoga.
Speaking with journalist on the phone was quiet the straight forward process and once my first call had been made, I was not so nervous.
Unfortunately the stories did not stick with the media, but the process from fabrication to pitch was a fantastic experience.
Particularly, I learnt to be prompt, straight to the point, and as Ellie from the strategy team suggested, ask the journalist first if they have time to speak.
Speaking with Kellie she said that they might not work as they are not the type of stories they are interested in right as it did not appeal to current affairs.
This meant that these press releases could be utilised next March for coaches week.
This experience revealed my true passion for the PR industry verse going back to journalism.
I believe this is because of the challenge that the PR industry requires
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