One of my favourite tasks during my experience as an intern was to develop social media plans. I created one for the event Perth Kilt Run and one for the company itself, Event & Conference Co.
I loved how this task gave me some room to be creative in my work and I could see how my ideas were used in the future.
I also learnt a few things in this process about creating social media plans that I would like to share…
1. Choose your social media platforms: Decide which social media platforms you will use (or which already exist for your company that need improving) and plan your content accordingly.
2. Gather inspiration: From competitors, industry professionals or clients. Pinterest is also a great platform to gather inspiration from.
3. Create the plan in the form of a calendar: Ensure that your posts are regular and consistent. A calendar also assists in creating timely posts (I.e around certain times of the year such as Christmas)
A few articles that I found interesting on this topic:
What were some of your favourite tasks as an intern?
-Kodee
1 comment:
Hi Kodee,
My internship also involved developing social media content plans. I enjoyed being able to be creative, seek inspriation from other sources and tailoring the posts to engage the client's social media followers.
And much like you, I liked seeing that the work I had done to create, plan and schedule the posts was put to good use when they were published on Facebook, Twitter and Instagram. Just goes to show how much work in PR goes on behind the scenes.
Good luck with the rest of semester!
Candice
Post a Comment