My experience has reaffirmed that even the most unexpected of friends (in different fields of study) can act as a source of contact. The beauty of PR is that it is adopted in almost every industry in which networking even with friends/ relatives could lead to significant opportunities!
Before diving into my experience, here are some quick facts about RFL Fremantle.
QUICK FACTS:
- RFL is one of Cancer Council’s fundraising events that takes places across Australia.
- RFL provides communities a chance to recognise and celebrate those who have overcome cancer/ are undergoing treatment/ their carers as well as celebrating the memory of loved ones lost to cancer.
- Teams of 10-15 fundraise all year round, meeting at Relay to celebrate the fundraising achievements - RFL is an overnight community event in which teams participate in a relay-style walk/ run.
For more information, please visit: http://fundraising.cancer.org.au/site/TR/RelayforLife/CCWA?pg=entry&fr_id=2610
PROS:
• Working for a great cause- towards fighting and eliminating CANCER
• Working with a bunch of passionate, welcoming and dedicated individuals on the committee
• Working in a relaxed environment (ability to share ideas without feeling pressurised/ judged)
• The ability to develop creative PR strategies without too many constraints
• A rewarding experience- getting to know fundraising teams & stories of loved ones fighting/ fought cancer
CONS:
• Large responsibilities placed on each committee member due to the limited number of members
• As the committee is comprised of volunteers, time management can be an issue aside from work/ studies etc.
• As a not-for-profit organisation, you are forced to consider and work with a limited budget
More to come,
Chermaine Leo
x
2 comments:
Hi Charmaine
Sounds like your organisation works towards a fantastic cause. I am so interested about how NFP's work considering the importance of money in so many aspects of PR work. Just how hard has it been for you to work with a limited budget???
Hope your internship has been a success so far. Relay for Life is such a great initiative.
Greta
Hi Greta!
It definitely has been a rewarding experience.
Working with a limited budget can be difficult, however, it hasn't been too challenging.
Drawing from past PR assignments, I learnt that I had to be CREATIVE in developing PR strategies for not-for-profits, and working with resources that are free- for example, social media was a big tool that has been effective in developing competitions for RFL and reaching target audiences- I'll be posting my next blogpost soon so keep an eye out for it :)
Chermaine xx
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