The importance of social media has been drilled into us for three straight years, we’ve made our own twitter accounts and blogs in order to get familiar with all the technologies available to organisations. However there are companies which still are unaware of how important it is, Jett themselves have no clear strategy for social media. They have an instagram account but no twitter or facebook page and their personal website has little to no information available to the public. However their instagram account has a much higher following rate compared to its follower rate which some will put down to having no clear strategy.
Jett agency instagram account (@jettfashionagency)
Everyone go follow!!
I found it very unusual that they didn’t have a facebook or twitter page but as my internship continued I realized why. The girls at Jett are extremely busy and social media just isn’t a priority. As part of my internship I took on the duty to manage their instagram which was a really beneficial as I was able to incorporate what I have learnt over the course of my degree into practice.
When posting on the agency account I had to make sure I was always researching before every post was made, ensure I noted where the photos were from as well as mentioning the particular style or collection the clothes came from. I made sure I was posting consistently as well as posting around the times social media traffic is know to be at its highest. So far the Jett instagram is growing at a much faster rate than before I took on this role and this has helped show the agency how important it is to be consistent on social media in order to really reap the benefits. Although it will take time to really increase the followers to the point where it overtakes the number of accounts the agency is currently following, it will happen over time.
What are your social media experiences? And what are some of your techniques you have used to gain a larger social media following?
2 comments:
Hi Alina,
I couldn't agree more with your points of how important social media is to a business! From my experience at my internship I found social media (specifically Instagram) an amazing tool to grow awareness for a business and also be a massive selling point. We posted photos of incredible gowns and photoshoots and got a increase in 'followers' and 'likes'. The posts regarding stock readily available at the studio, there was bulk email and comment enquiries from previous and new clientele. Any post regarding events gained a massive amount of followers in a short period of time (a day to a week).
There was definitely a structure when it came to posting. The images were posted at a certain time of day, with a plan of what was going to be posted throughout the week, decided at the start of the week. These implementations definitely helped when constructing a clear representation of the brand on Instagram.
I definitely think it is important to not online utilise social media, but research and plan the structure of the content presented too.
Kindest,
Brigette
Hey Alina,
I and hopefully all Final year PR students agree with you. Noting that you’re personal within your organisation did not have enough time to prioritise social media but time for Instagram wasn't a huge surprise due to the nature of the business brand management (e.g. fashion etc.). However this obviously doesn't void the importance and priority they must place on other social media platforms. For example I was fortunate enough to manage my organisations Facebook page that had a relatively decent following (10,000 likes). From my experience just like yours I had to do my research on the content of the industry before I posted a status, as well as understanding the age demographics of my audience to post on the page’s wall timely (e.g. 24+ years likely to be on Facebook within working hours - broad generalisation).
Techniques I used were constantly asking my audience for their opinions, posting breaking news within the industry (being a baseball organisation I posted a lot about Major league baseball) and the creation of competitions on things industry or non-industry related (e.g. who will win the AFL grand Final and by how much). All these tactics in turn allowed the page achieve a better reach and therefore more views, likes, shares, ticket sales and so on. The most important thing I found running the page however was responding to the queries of members and fans on anything to do with the company. With today's society using social media more than taking the time to call or email (e.g. public outside of business not likely to email) it was essentially the heart of the company’s communications for external stakeholders. Not utilising social media to the maximum is nothing but a waste of a valuable communication tool and essentially poor communications to existing and future customers – in my opinion.
All the best! Ben.
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