From the get go I a realised an array of PR Issues affecting Perth Heat. With no PR department and only an external volunteer offering his services part-time with media and communications, I had all the opportunity in the world to apply everything I learnt at university and my previous PR internships throughout my stay at Perth Heat. Below are some of the highlights I contributed towards the Perth Heat team throughout my internship.
Beginning with social media, I made 30 day PR plan that detailed the posts I would upload to Heats Facebook Page leading into their opening game. The posts included relieving moments in previous seasons to discounts on tickets (e.g. 8 days out from the season, offering $8 GA tickets) to competitions for free tickets (e.g. AFL grand final, who would win and by how much). This all allowed for Heats Facebook page to gain more like, comments, shares and therefore a greater reach and online presence in the pursuit of creating awareness of Perth Heat in WA and beyond.
Based on identifying the success AFL and Rugby's clubs had on personalised video channels, where clubs would upload anything from pre/post-game interviews to bloopers allowing fans to get an insight to the favourite team behind the scenes. I created Heat TV, which I would included a video on such topics at least once every home game week.
Using stakeholder engagement theory, I identified Heat's main latent public as 18 -25 year old students. With Heats general active and aware publics consisting of families, I sought after to contacting student magazines here in WA. In return giving them complimentary tickets to attend Heats opening game for exchange for a mention of their Facebook pages an article in the magazines.
With no current media monitoring at Heat I created a digital out reach document to monitor information on Heat's Newsletters subscribers, their click and open rate, right through to recording the number of sharea, comments and likes on Heats Social Media.
Do anyone contribute anything simular? thoughts?
1 comment:
Hi Ben,
It looks like you really used this internship as an opportunity to use your initiative and really help Perth Heat implement some basic public relations techniques.
If you were placed for longer what else would you have added?
While at my internship, I also completed a social media plan to help the business expand their outreach through interesting and visually attractive posts. It's a challenge to create a post that appeals to people and makes them want to 'like' and 'share'. But it sounds like you used some great techniques to encourage high outreach.
Hope you enjoyed your placement.
Bridgette.
Post a Comment