During my time at Devahasdin I have learnt
the true importance of social media in this day an age of tech-savvy consumers
and clients. Whilst it was relayed
throughout my PR units at Curtin I didn’t fully understand the importance of
the online reakm and it’s multitude until I went into a professional business and
gained a greater understanding of its fundamental role.
Whilst Devahasdin is a prominent boutique
PR agency, well-known both in Perth and nationally, the company has recently
decided to update and rehaul both the companies website and social media pages
in an effort to focus on a stronger social media strategy for the company. When
speaking with Sandra she relayed to me that this move was to adapt to the
ever-changing technological business environment and really emphasise the
companies position and branding within the industry.
DPR’s employees are now required to update
and monitor the company’s pages in an effort to communicate openly and timely
with different correspondents. In doing so DPR aim to create more value for the
company by establishing positive relationships with individuals who use the
various online platforms.
I have personally used the companies
Facebook page to like relevant events, clients pages and listings relevant to
the company in an effort to stay ‘ in the loop’. This is an activity that I
believe is easy enough to do on a regular basis, requiring minimum effort yet
establishing an added platform for the company.
I believe that in this day an age it’s
highly unlikely to find a successful business not utilizing this portal due to
it’s easy accessibility and attributes right at the click of a button. The
online realm is definitely one that will not die down anytime soon,
continuously expanding as individuals become more tech-savvy. I’ve found this
experience integral in understanding the importance of social media in today’s
environment and hope you’ve been able to experience as well throughout your
time at your internship.
Thanks for reading,
Georgia.
2 comments:
Hi Georgia!
I really enjoyed your post and can 100% agree with everything you spoke about. Social media has definitely changed the PR game and provided another platform and opportunity for businesses to communicate and engage with stakeholders. If utilised and used effectively, social media can definitely contribute to achieving communication strategies and improving stakeholder relations. I still find social media very intimidating as it is a very powerful tool and can be a microphone for negative feedback, as well as messages being quite uncontrollable, however I can also definitely appreciate its value and potential. Unfortunately with my internship I haven't had to use social media that much, which is a shame as I could definitely learn from using it in a professional setting.
Hope you are enjoying your placement!
Thanks for sharing,
Chloe
Hello Georgia.
I am in the same boat as you with this social media business.
It has been amazing to see what impact it has on an organisation and it's reputation!
We are definitely living in a technological world so I think its crucial we take full advantage of social media to gain recognition for our Organisations!
I think people often forget the multiple platforms of social media since Facebook is so popular. For example, I've found using LinkedIn to post articles reaches a totally different market to posting an image of Instagram. It amazes me just how many people you can capture and enlighten through the use of different platforms online!
For my internship, i've also had the opportunity to personally use their social media accounts to post on behalf of Youth Focus - I feel so official!
Enjoy the rest of your time at DPR! Sandra is an incredible lady!
Helen xx
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