I’m halfway
through my internship and along with my everyday duties at Devahasdin I have
learnt some valuable lessons regarding the importance of establishing positive
relationships with clients and journalist.
As Devahadsin is a
prominent boutique PR agency communication is key in their success with both
clients and relevant media. Throughout my role I have assisted with pitching
story ideas on behalf of clients and in doing so found that specific techniques
assisted in the communication process between all groups involved in the
process. I picked up various tips and
tricks from employees at the company that have assisted in establishing positive
relationships with clients, editors and journalists.
I have summarised
these tips to establish three ruling guidelines when interacting in a
professional PR environment. I believe these pointers have assisted in
enhancing my communication skills throughout my time at Devahasdin.
1.
The
importance of being attentive and specific.
Working in a
professional environment has opened my eyes to the reality of the saying “Time
is money”. Providing succinct and straightforward information to the individual
is necessary when communicating ideas or issues. Both clients and journalists
have minimal time to analyse and discuss proceedings in detail.
2.
Be
helpful and available at all times.
Journalists and
clients consider you to be the middle point of communication. In the midst of
deadlines and events you must be available to go out of your way to provide
information or help. Transparent and reliable communication is necessary in
order to best meet the clients’ need and correspond effectively with
journalists.
3.
Get to
know the individual your doing business with.
This point I found
to be the most integral out of all due to the close relationships that are
formed throughout ones professional career. After working alongside journalists
for years many of my colleagues at Devahasdin have formed relationships with
journalists and know how they like to correspond and what stories would
interest them the most. This establishes a strong working relationship and
allows for a streamline-working environment where communication with
individuals outside of the core business is more efficient and personable.
Regardless of my
profession in the near future I believe these pointers will be invaluable
throughout my career. These tips have
definitely assisted me in this particular role and given insight in to the
skills required when communicating so regularly with an array of groups.
Hope you’re all
enjoying your internship as much as I am.
Regards,
Georgia
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