Changing The World With PR: Women's Week

In the early part of my internship, Sarah my supervisor gave me few the working calendar and task to do during my internship at Topdog Factory, and one of the special occasion that I was given to handle is the Women's Day!


First thing that came to mind was the perception on Muay Thai and MMA was something not for the faint hearted, and especially for women, society may look at it as being very testosterone-driven sports, harsh and brutal. After some discussion with my director and also my supervisor, the idea of depicting "strength & beauty" was a go, to incorporate that idea in a short video and also announce of a one week promotion for women that sign up within that week with will get free 1 month training when they sign up for the yearly membership fee.

That week, we had more than 10 new clients (all female) that signed up!

Was it a good publicity?

For a short video that didn't take much time and money, yes.

The idea of a woman opening up a martial arts training centre can be very amazing. This itself was newsworthy and definitely has helped out in terms of having a good reputation for being very open to the idea of women practicing martial arts and self-defence techniques. It has encouraged many women to take the risk and try out something out of the ordinary.


Topdog Factory- Women's Day 2016 from Joshua Hajok on Vimeo.


Then, to enforce the idea of our Women's Day/Week promotion, we took it to the newspapers!

I'm happy to say that I've wrote a news article, and it was proofread by my supervisor. I was ecstatic!




:)


The process of connecting with the media or journalists would be on how to approach them on your article that you would like them to publish and the fact that having a 'connection' plays a big role in dealing with the news publishers, disregard of which media platform they are from. My supervisor helped me a lot in this, and i am ever grateful for that. Its not as easy as just e-mailing them the article but approaching them even on e-mail and follow up with a phone call to make sure they've received the e-mail. Then there's the media monitoring process. You can do the normal check-every-news for the next one week, or if you have strong relations with them, you could just asked them to tell you if they submitted it to be published. Definitely a good learning experience for me.



Joshua Anthony Hajok
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