Hey all,
This particular blog is about understanding public relations from an entirely human perspective, letting professions diverge from face-to-face conversations and the spread of knowledge from generations to generations. I would personally summarise Saturday 27/02/2016 in just four words “seeing with the ears”. To celebrate the International Tourist Guide Odigos invited over guests from the tourism industry namely DMC managers to give them a glimpse of the roles and responsibilities of the tourist guide during a preplanned excursion. Their reaction was far beyond expectation as they got carried away by the high level of professionalism of our guide Mike who embraced the role of an educator, historian and geologist. Excursions are quite often sold as sightseeing tours but Odigos dares to tickle all of the five senses of the individual thus laying emphasis on more than just the Visuals.
In boosting the tourism profile, there is the need to align the activities with the expectations of the locals, strengthening relationship building at the grassroots level. Synergism could be achieved if the activities of the industry will be coordinated with other industrial activities (e.g. car rentals, hotel services, etc). Further, what is increasingly an issue is the ethicality of the travel and tourism sector. Green business practices, for instance, are widely regulated within the travel and tourism industry. For instance on this particular day to celebrate World Tourism Day, Odigos had opted to gather its publics into an utterly green environment by choosing the coastal theme. Setting up a brunch (breakfast-lunch) in the South of the island, and allowing business partners to fancy summer meals near the blue lagoons, helped shaped a positive and down-to-earth image on the company, detaching itself from the monotony of office walls.
Could you visualize yourself exerting a public relations' role in slippers on the beach? Well I did for a day, in order to ensure I keep a low profile and adhering to the dress code of the company. After all, who would wear high heels on the fine white sands on a tropical island!
Regards,
Karishma Shanto
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