One month in!

Hi all!

This is my very first post since I started internship. My name is Sheryl and I’m from Curtin Singapore.

It has been a month plus since I started my internship programme with Rice Communications Pte Ltd, and I have been enjoying myself! Just a little bit about my company, Rice Communications is a PR agency that provides strategic, insightful and customized professional communications services.

This is the logo of the agency I'm interning at. More information of Rice Communications can be found here: http://www.ricecomms.com

I cannot believe time is passing so quickly. I am very thankful for having superiors who are patient at answering my questions, clearing my doubts, and giving me work one at a time. As I am new to this industry, it is something that I absolutely need.

Even though it has been only a month plus, I have definitely learnt a great deal. There are plenty of similarities and plenty of differences between working in the real world and drafting up a PR plan and doing projects in school.

The similarities between school and working are the parts of a PR plan and other projects I have done in school. For example, press releases, media list, media pitching, media callings, media training, and many more!

However, through this internship experience, I have learnt and seen how real media pitching, media calls, media interviews, creating a media list, sending out of press releases and many more are done! Something I never got to do while creating PR plans and pitches for my projects in school, and it has been a real eye opener.

Initially, I felt that doing media calls is the scariest thing to do! What if I say something wrongly? What if I gave the wrong information? Or what if I could not answer their questions? But now, after doing a number of calls, I am kind of used to it.

Another thing that is relatively new and that I have learnt at Rice Communications is media monitoring. I have heard this term numerous times by different lecturers but I have never done it hands on. Doing media monitoring daily allows me to be updated about the happenings in my surroundings and also allows me to further understand the relationship of the news with the current clients. Doing media monitoring is to also keep a look out for any coverage or mentions of the clients.

The things I have learnt so far will definitely help me in future if I continue working in the PR industry. I am glad I took up this internship as it has taught me a great deal, and I am certain I will learn much more in the next two months. Because of this internship, I believe I have learnt to manage my time better, juggle my commitments, and appreciate other little things in life.

Till then,

Sheryl