Hi everyone, I've finished my internship now but I am using the experiences from the last couple of weeks at The Brand Hierarchy and reflecting back on what I did during that time.
After my experience with the Health and Wellness expo with Jetts Carousel, I was able to gain a lot more experience in helping organise events and get a better understanding of my role in the big scheme. The week after, I was tasked with researching and approaching local sporting clubs to look for opportunities for partnerships with our client, Jetts. In these encounters, I was responsible for the client's image, as I was the face for the client being the first contact point with their potential customers - which is why it was very important for me to represent them in a positive light. This reflects back on the importance of good internal communications - which I believe was established quite well, having been given an email brief of the morning's activities which I was to complete.
I approached local clubs in the Carousel area - including Lynwood Ferndale Football club, Riverton Football club, and Canning International Football Club. At first, I was slightly nervous about what I would say, and how to act - as I would be going alone - however, I realised that the most important part of approaching potential customers is just to be yourself, and be confident. I believe that I had successfully shown both of those attributes, which allowed me to be more comfortable when working in the field.
Another task that I have been continually responsible for is the sourcing of social media content for our clients (i.e., Sweetlips, Vitacare and Funworks), which I have been doing over the last couple of weeks. This task is slowly becoming second nature to me, as I am quickly able to differentiate content that is not suitable, from content that is suitable and appropriate for the client's target audience. This has proven to be quite an interesting task - and I am thoroughly fascinated by what consumers want, and how that relates back to how our client can use those wants to their advantage via 'touch points' in PR and marketing.
To sum it up - it's been a busy few weeks. I am looking forward to seeing what The Brand Hierarchy has for me next.
Wendy
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1 comment:
Hi Wendy! It was a pleasure to read your blog post. I can relate to what you felt when you had to approach local clubs in the Carousel area. For one of events that coming up soon by the company I'm interning at, I had to approach local businesses for sponsorship and that scared me a little. Not only did I have to approach them on my own, I had to ask if they could donate funds for the event. I had no idea on what to say so, like you, I had to just be myself and relax. And thankfully, they were willing to sponsor the requested needs by the company I'm interning at and that felt great!
Do share what else you've learned during your placement and I hope you've enjoyed yours so far.
Cheers!
Sabrina Lim
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