Throughout my time at Event and Conference Co. I have had few chances to write media releases. One of the main reasons I chose an event based internship for this placement was because I presumed there would be many opportunities to work on my media release writing. While I've been busy enjoying completing lots of other work, the lack of media release writing has meant I haven't had the opportunity to gain confidence in my writing and my ability.
This week, Event and Conference Co. has been working with the City of Armadale and Perth Kilt Run to host the 2015 Perth's Largest Kilt Run. I've been researching prices for prizes, announcers, completing risk management plans and, I wrote a media release!
The core of a media release and important information is quite easy to write, but the headline and lead paragraph? I struggled. As a journalist, I struggled not to write it in an unbiased and 'newsy' way. I would then over compensate and it would come across selling the event too hard. I worked hard and eventually submitted a copy my supervisor was very impressed with.
I found this article quite handy to look over while writing the media release.
5 tips to follow when writing press releases
It's was very satisfying feeling when my supervisor is happy with the work I produced. Did you find that too? I'd feel proud that it was up to industry standard.
Did you have more opportunities to write media releases? Do you think it helped your confidence in writing them?
Bridgette
2 comments:
Hi Bridgette,
It sounds like you got to be part of a lot of fun events at your placement!
I had a few opportunities to write some media releases at my internship I had a similar experience to you in the sense that I found it a little daunting actually submitting a media release that will be sent to various journalists.
For me, what I found most challenging was ensuring a matched the language and tone of my placement organisation. But all it took was a little practice and eventually I feel I got the hang of it! I too was very pleased when my supervisor was happy with my work.
Good luck in the future!
Kaitlyn
1624 3668
Hi Bridgette,
While I didn't get an opportunity to work on media releases in my placement I still found your reflection insightful!
Thanks for linking the article on writing tips, I'm sure it will be useful even as a resource to review the method and compare to other organisational styles.
My placement was very particular about the way in which we would communicate with our stakeholders which I myself found initially challenging. Once I was able to demonstrate that I understood what was required I think my supervisor was satisfied with my ability and felt comfortable giving me more challenging work.
Good luck post-internship!
Jared
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