Thursday, October 4, 2012

What do you do pre-placement?


Hello everybody!


I wanted to take some time out to just introduce myself and the placement opportunity I was given. So let’s get to it!



I’m Ann Samuel and I study journalism and public relations here. Though I came to Perth to study journalism, I fell in love with the dynamic nature of public relations. My first public relations tutor I had happened to be the most influential person in cultivating my admiration for the profession. Some of you might have had Jacinta Goerke as your tutor too! You might question the relevance of that little piece of info to my placement. At the end of last semester after a PR Consultancy seminar I spoke to her about possible placements and she suggested, among others, interning at Wise Earth Pty Ltd. 




WiseEarth Pty Ltd is a global enterprise committed to the establishment and expansion of wise businesses that meets the needs to people and Mother Nature. The tagline on the website is ‘natural, human and built environment specialists’. I encountered my first dilemma today when looking for information about the company before meeting my soon-to-be boss. For one thing, there were numerous subsidiaries under this corporation that I had no idea which entity exactly I was meant to do my research on. 




Anyway I combed through each link on the website and narrowed my research down to the architecture and urban design (Ecotect-Architects) business and the solar education and information online business (Solar-e) as those had websites linked to the main Wise Earth Pty Ltd page. 



To conclude this opening post, I simply want to stress the importance of keeping an open mind and psyching yourself up to rise to the occasion of your PR placements (for all who hasn’t begun!). I hope this internship brings the theories we have learnt in the course of our higher education together so that we may experience the joys and strife of public relations.

GOOD LUCK!!!


No comments: