Creative Email Collection for ERISJ’s Database

Contacts are obviously very important. Having a large database, with contacts of people who would like to have information about your organisation, is of a golden value. But how to get them is sometimes a challenge. Thinking of a creative way to be able to ask the visitors of the Just Music concert to provide their email address was a group brainstorming session at ERISJ. I had a big role in researching options, as my creative mind and ideas where very welcomed by the others. We created two ideas that where a major success with over 300 emails collected. First idea included raffle ticket for a prize draw, given at the entry, once the email address is provided. The second one was collection of signatures for Universal Declaration of Human Rights document. To explain, on a web-site Every Human Has Rights there is an option to add name and email address –supporting the Universal Declaration of Human Rights document, a word wide collection of signatures. We made printouts of this document as well as a spreadsheet with name and email address. We have taken up the responsibility of collecting the names and email addresses and placing them on the web-site in their behalf. In both instances, people where notified that their email address will be used to send some information about ERISJ, with an option to unsubscribe at any point. This is a very important detail as people are getting inundated with marketing material and a reluctant to provide their email addresses. It is all in the presentation of the inquiry. I even initiated a little role- play, making sure everyone was comfortable and using the right words. Sales consulting experience really came in handy there : )