Sorry about the late postings, I was late to receive my membership to the blog and like all of us have been very busy juggling work experience with university and work commitments. As I look back on my first few weeks at Drum Media, the first thing that comes to mind is the necessity for contacts. Being a free and weekly street press magazine, Drum Media relies heavily on advertising and editorial content locked in and synergised weeks in advance. This means they rely heavily on existing and potential contacts.
Essential to this is the developing of new contacts and distributors, because what’s the point of having a magazine if nobody reads it or knows where to find it. I have spent a lot of my initial time, after getting a feel for the organisation and its parent brand Street Press Australia (SPA), developing new strategic distribution points for the magazine and updating contacts and stakeholder information. The parameters of my tasks being:
§ Strategically coordinated in particular, high flow, demographically appropriate areas
§ Gathering contact information from databases, the internet and face to face.
§ Communicating with said contacts and encouraging their support of the magazine
§ Set the task of creating approximately 50 new, strategic distribution destinations and contacts
Essential to working in a new environment remains professionalism and the willingness to learn from those around you. The theory I have learnt particularly regarding stakeholder groups has been very useful at this stage and has allowed me to think around and strategize over issues.
Luke Butcher
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