Devahasdin Communications part 3

So I have some exciting news...

Jenny the senior account manager at my placement, Devahasdin Communications (DPR), submitted an application into the PRIA (WA) Emerging Practitioner of the Year Award, a few weeks ago and has been chosen as one of the two finalists! i have a feeling she'll win -at least i hope she does! Results are announced this friday evening...watch this space!

Jen works really hard and I can see that she puts a lot of time and effort into every activity that is required of her by her clients. Jen has been at DPR for just 2 years but has been working within PR related work for 5 years. I am amazed at the relationships she has built and maintained within this timeframe of being at DPR and I find it truly inspirational in seeing learning of what she has achieved. To name a few of her past and present clients:

The Good Food and Wine Show, the Singapore Tourism Board,
Water Corporation, Meat and Livestock Australia(MLA),
Spring in the Valley, McDonalds,
IKEA, Rosendorff, Oasis Ball,
Town of Bassendean, Australian Property Alliance,
Kebab Co, FitChips, Subway
Air Mauritias and AirAsia

so as you can see she has dealt with a diverse range of clients, from food to flying over (what it think) is an incredibly small time!!
DPR is a boutique PR firm, which i think gives it advantages and disadvantages. Smaller firms aren't always as well known as the larger firms such as PPR for example, and this might create an uneven playing field for new business ventures or simply gaining the recognition and awareness that the larger well known firms can achieve more easily.
On the other hand, as listed above you can see that Jen has had clientele from some very well known businesses and corporations. So being a small consultantcy doesn't necessarily mean that you won't get the big business - it possibly just means that work is more personal and more focused on the client at the time, which may lead to greater results, and improved and sustained relationships in the long term.

Also, as a small consultancy i think it's important to know their limits.
Rosendorff for example is one of the firms' current major clients, a lot of activities are 'on the go', and I can say that I have also contributed to some of these activities....minor as they are :) i think to maintain such a good and beneficial relationship with their clients, they are always aware of not taking on too many clients at once, as this would obviously cause some problems in achieving the various goals of each individual client.
However, whilst saying that work can ebb and flow obviously from time to time, so Jen's PR activities for MLA at the moment predominantly concerns getting publicity for red meat recipes in various print media (such as the one in the back of the 'today' section of weekday papers -same page as the star signs etc.)

so its all very interesting to step back and have a look at the bigger picture, im starting to realise just how important and relevant and predominant PR is in everything that we become aware of from day to day. After all my PR studies so far...and comparing - or contrasting marketing and advertising to pr i've summed up what each does - basically.
Public R: figures out where an idea should be seen to create best awareness (gives it to marketer).
Marketing: figures out how to make it fit into that 'seen place', also suiting the typical buyers pocket.
Advertising: makes it look pretty enough so that the typical buyer will buy it.
Iif you don't agree with my definitions....you would have to agree overall... PR starts it all!