I'm Yve from Curtin Singapore and am currently working-interning in a relatively new PR arm of set up by an advertising agency. I've been working in PR for the past 1-2 years and while more times than not, I do enjoy it; other times it's a love-hate relationship..
That said, I think PR is one industry that you'll at least never be bored because there's ALWAYS something to be done and very often, it has to be done almost immediately. The days, weeks and months pass in a fast, blurry flash.
But I digress.. back to my internship...
So anyway, I started my 'internship' with a new hospitality account on board, PR for an overseas hotel which is... tougher, since the reach of its media list knows no bounds..
So, we called in a PR newswire service to share more information on their role and how they help garner widespread coverage. Essentially, an agency or company engages a PR newswire service, sends their approved release to them and the newswire service disseminates the release to their media database. Tons of companies and agencies use them and coverage is almost always guaranteed.
Does that means that our release-dissemination role is somewhat redundant then? I'm kind of inclined to think that if coverage is aimed at the online space then engaging this service brings results but it's difficult to track the pick-up rate when it comes to printed material... And obviously, news on the net can be quantity over quality...
What do you all think?
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