Tuesday, October 13, 2009

Budget cuts, kidney donations and wait times… a day in the life of hospital PR

Current health topics you have probably recently heard about in the media are things like long wait times, budget cuts, overcrowded emergency departments, hospital delays, elective surgery cuts… etc

The media are constantly criticising the public health system. Even in today’s West Australian there are two articles, “big hospital shutdown looms” and “child hospital delays”.

It is very frustrating working in a hospital PR department when you know hundreds of people are being treated every day with fantastic outcomes, but the only ones you hear about are the few negative situations.

This week I have experienced things like a husband who gave his wife one of his kidneys, a child who has received life-saving treatment for cancer and a premature baby successfully beginning to breathe on its own. These are just a few examples of the thousands of other patients receiving excellent treatment from our WA hospitals every day.

Publicity for public hospitals is almost anyways negative, so I think the quote “any publicity is good publicity” is definitely not relevant when it comes to health care!

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